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Country Music Superstar, Trisha Yearwood, partners with Coldwater Creek to benefit Komen
Imagine beginning a journey that ends with a cure for breast cancer.
That's the inspiration behind women's apparel retailer Coldwater Creek's new Susan G. Komen fundraiser, "Share your journey...for the Cure," an engaging viral fundraising program launched in joint effort with Trisha Yearwood, country music star, author of "Georgia Cooking in an Oklahoma Kitchen" and passionate breast health advocate.
"I've walked 60 miles in the Breast Cancer 3-Day event to help find a cure, but the real journey has just begun," said Trisha Yearwood of her support of "Share your journey...for the Cure" fundraiser.
"We're so excited to have Trisha Yearwood support our program," said Evangelina Wilson, store manager of the Coldwater Creek location in Sacramento. "She's as passionate as we are in our desire to not only raise awareness, but also to raise funds for the Sacramento Valley Affiliate of Susan G. Komen for the Cure. We invite all who live in the Sacramento area to join with us in spreading the hope for a cure and enjoy the fun of watching your donations grow for our community!"
To start your Journey, Sacramento Valley Affiliate residents can pick up a donation card at Coldwater Creek Arden Fair, or log onto www.coldwatercreek.com/journey. After making a donation online, everyone will receive a referrer ID and email to pass on to friends, family, and coworkers, breast cancer survivors and co-survivors, inspiring additional donations along the way. Passing it on to others is the key to success and what a thrill it is to watch your donations grow. Imagine... if eight people pass it on to eight people and they pass it on to eight people, what a powerful way to share the message and make a real difference.
No purchase is necessary to activate the card and the minimum donation amount is just $1.00.
As a National Series Sponsor of the Susan G. Komen Race for the Cure®, Coldwater Creek supports both the national and local affiliates of Susan G. Komen for the Cure. Coldwater Creek has donated more than $4.6 million to Komen. Coldwater Creeks involvement includes participation in over 100 Susan G. Komen Race for the Cure® events, the Share the Hope gift cards sales program and the Share the Promise bracelets sales.
For more information on Coldwater Creek Arden Fair, or the "Share your journey&for the Cure" fundraiser, please call (916) 924-8893.
About Coldwater Creek As a leading retailer of casual fashion, the company offers its colorful, comfortable clothes in misses, petites, and women's sizing at over 300 stores across the country, through catalogs and online at coldwatercreek.com.
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